A professional site design depends on proper knowledge of site users. To do this, you can use previous research or evaluate their behavior.
The importance of this issue is very high and in fact you should do this before finishing the site design and coding. To better understand the site users, you will need the following information:
• User profile
User profile helps a lot in recognizing users and their needs, by knowing users, you can design your site to maximize user satisfaction.
Here are some questions you should answer when designing your site:
– What is the gender ratio of your users? Are the main users male or female? Or do they have an equal ratio?
– What is the age group of site users?
How much web browsing experience and related technologies do they have?
Where do they usually use the Internet? Home or work?
– What goods are they usually interested in buying?
– What information are they looking for on the Internet?
– where do they live?
– How much is their income per household per year?
If you do not find information about them, you can use the marketing statistics already provided in this field, but this information is usually monetary!
• کاربرانLike and DisLike users
Provide users with the LIKE and DisLike process when designing the site.
One of the things that guides you in designing a site is the behavior of users on competitors ‘sites. Check what they liked on your competitors’ site or what they did not like. This is an advantage for you, because you have information when designing the site that your competitors did not have when designing.
Also, repeat the ideas of your competitors in collecting their interest, unless these ideas are subject to patent law or for any reason are restricted by your copyright law!
• User settings
Examine what features you need to provide to your users when designing the site to satisfy them. Do your users like to have entertainment on the site? Do not care about download speed ?! Or do they prefer the fun features on the site to be low but instead the loading and downloading speed of the site to be high?
Design your site based on the interests of your users so that they prefer your site to competitors’ site.
• User habits
Everyone has certain habits in using the web, if you identify the habits of your users and apply them in site design, you will have another advantage over your competitors.
Some user habits:
– Some users explore your web pages.
– Some users directly search for the option they want.
– Some users like to treat your site like a catalog and flip through it to get the option they want (flipping does not mean designing your site to flip like flash demos, meaning the same links Is a tree).
• Change the existing user system
One of the most important factors in site design is paying attention to the needs of users in user system design, this section should always be efficient, it will be much more satisfying for your users that your site meets their needs on the site itself than the phone Take it and ask your experts: “You are the 100th person in line waiting” !!!
Or consider that your users can at any time to complete the process of buying and sending their product from the moment of order registration to the moment of delivery, which is called tracking. How enjoyable is it for your users to understand that the site is designed to keep them informed of the related activities ?!
So in designing the site, use the practical features for more users, in a word, keep them satisfied!