In today’s world, websites are the first thing that introduces you to your customers, but unfortunately, despite the importance of this category, many people still do not have a good plan for their website.
You may want to ask yourself the following questions when designing your website:
– How to get people to your website?
In answer to this question, it is better to ask yourself another question, and that is, “What marketing techniques should we use to attract visitors?” Are these methods optimized for search engines? Does click-through payment work? How are social networks? What about public relations? This is a very important issue and you should plan for it when designing the site and even afterwards. So try to choose the best methods to attract visitors considering your budget.
– Who are the site contacts?
Just a few seconds after your contacts arrive on your site, they should be guided, in fact they do not have the patience to constantly crawl on your site to find what they need and you should direct them quickly; Do they need more information? Do they need to register? What is the next step?
Once you know who your site audience is, you can better guide them and incorporate their needs when designing your site. Of course, it should be noted that you should avoid crowding your site, this will make your site ugly and confuse the audience, try to focus on the key points that are needed by the majority of site visitors. But the way to access other parts that are not directly accessible must also be clearly embedded.
What questions might the website audience have?
Am I in the right place? How can I best get acquainted with your products and services? How can I find out more about the company’s services and history?
Try to answer the questions that your site customers are likely to ask before they see it. For example, when you are a well-known seller of a product in the industry, many visitors may come to your site to buy that particular product, so you need to make sure that the customer from any page of the site can Speed up to the desired product page and view the product with details such as photos, descriptions and prices. In fact, how should I buy before the customer tells me? You need to show him how to buy.
In the meantime, do not neglect the powerful value of texts, appropriate keywords are very important and instructive.
– What do you need from your contacts?
Do you expect them to pick up the phone and call you? Email you? Sign up for some jobs? Buy products online? A good website directs its inbound traffic to the desired routes; If you are a seller of products, convince the customer that the product is good and buy it, but also facilitate the buying process when designing the site for him. If you have a discount plan, explain it well to your customers and show them how and how they can benefit from it. Do these things clearly and concisely, do not confuse the visitor!
– What features do my site visitors like?
Keep in mind that a large percentage of your site visitors are not customers. According to Ama, only one percent of Internet visitors have the potential to become a customer, which means that out of every 100 people who visit your site, only one will contact you, register or Buys! You need to find out what way your site visitors prefer to communicate and give it to them: email, a blog, social networks like Facebook, LinkedIn, Google or other good methods. .
Interacting with visitors is very important, many visitors do not buy on their first visit. Get customers to come back to your site based on the customer’s goal, and serve them whatever they want by offering a unique store. To interact with professional Internet users who are present on social networks, be active in these networks and encourage them to return to your site by stating good reasons.
It is only through continuous interaction with visitors that you can persuade them to come to the site.